Tag Archives: creativity

Nintendo and its lack of creativity

So, this morning, I was wondering what Nintendo is up to during the final months of this year. Which big releases will drop for their consoles before and eventually during the holiday season? Well, here’s a collection of their highlights for the 3DS:

  • Legend of Zelda: A Link Between Worlds
  • Super Smash Bros. 3DS
  • Yoshi’s NewIsland
  • Pokémon X & Y

Next to the fact that all these games will be released for the 3DS in the coming months, all these games have piqued my interest in both a positive and a negative way. I’m positively interested because, frankly, these are all new titles in promising intellectual properties. However, what rubs me the wrong way is that these once again shows how unoriginal Nintendo is.

Seriously, every time I take a look at the release schedule of Nintendo, I think to myself: “Really? More sequels / spin-offs of franchise X?” Granted, other brands do it to: Microsoft milks the hell out of Halo, while Sony isn’t afraid to create another part of the Tekken franchise. However, as I see it, there’s no one cashing in on big names like Nintendo does.

To be fair, Nintendo does own a lot of famous franchises in gaming. If you owned a classic like Super Mario, wouldn’t you keep on making games about it simply because the brand is well-known and loved? If I owned the Zelda franchise, I would have already created Zeldaland, a theme park with rides where you use your own plastic Master Sword to cut bushes and collect rupees. I don’t want to name and shame Nintendo for doing what every business with a succesful product does, but I do want to point out how they are losing when it comes to creativity.

You shouldn’t re-invent the wheel, but in Nintendo’s case, they should at least try another tire from time to time. With their approach of just re-painting and known name, adding a few new mechanics and selling it through their monstrosity of a marketing machine, I fear for a chance of ever seeing a new Nintendo brand that can find its place among the other legends. I know that I still enjoy riding on the Zelda or Pokémon bandwagon, but I sure would love to see my kids riding new cars, with brand-new tires.

How about you? Do you think Nintendo should bring in some new names, or do you prefer them sticking to their guns? Let me hear it!